Chapter 1: Goodi Origins
A Friendship, A Bowl of Tteokguk, and a Dream
It all began when friends Choco and Ju met in Seoul over a warm bowl of rice cake soup on a chilly Lunar New Year evening. In Korea, this holiday is marked by the tradition of exchanging gifts, each beautifully wrapped in a vibrant Bojagi cloth. Choco marveled at the charm of these intricately wrapped treasures, while Ju was amused by his awe at something so ordinary to him.
Their blend of foreign and Korean perspectives uncovered the deeper beauty of Korea’s traditions, inspiring Seoul Goodis—a celebration of culture and the joy of gift-giving, created to share Korea’s magic with the world.
Chapter 2 - The Spirit of Bojagi
Wrapping of Joy
In Korea, it’s not just the gift that matters, but the delivery—the Bojagi, a vibrant cloth used to bundle presents with care. Each Bojagi is woven with well-wishes, warmth, and blessings for the one who receives it. We knew we wanted Seoul Goodis to capture this essence of gift-giving.
More than just a box of treats, every Goodi box is a heartfelt experience, crafted to bring the warmth and spirit of Korea to others.
Chapter 3: Wander, Taste, Discover
The Seoul Searchers’ Story
Choco and Ju’s journey brought them together with a diverse group of talented people, forming a vibrant tapestry of creativity, uniqueness, and a shared passion for everything Korea, just like a bojagi sewn together from different pieces.
The Seoul Searchers handpick each flavor and treat from iconic snacks to rare finds, so that every Goodi box we send is filled with stories, surprises, and a taste of the heart of Korea— Seouly For You.
Chapter 4: The Promise of Korea
Delivered with Care
We believe in the power of 약속 (yak-sok)—the promise that binds us to you, our supporters. As a subscription service, we understand the commitment involved, and we want you to know that we’re dedicated to delivering not just delightful goodies, but also a meaningful experience.
We promise to bring the joy and a taste of Korea into your life, ensuring every unwrapping feels like a special moment!
Goodi Values
We’re confident that every unwrapping experience will bring the authentic taste of Korea to life. That’s why we’ve shaped our values around the qualities Korea is known for. When it comes to Korean goodies, there’s only one way to experience it: the Goodi way!
Best
최고 (Choego)
Korea stands proudly at the pinnacle of innovation and excellence, setting trends in everything from culture to cuisine. At Seoul Goodis, we channel this energy to bring you a Goodi box overflowing with authentic, one-of-a-kind treats. It’s not just a taste of Korea—it’s the very best Korea has to offer!
Passion
열정 (Yeoljeong)
In Korea, passion is a way of life, fueling every endeavor with heart and soul. That same fervor inspires the Seoul Searchers, who share a deep appreciation for Korean culture. We aim to share the thrill of discovering Korea with you, turning every bite into an adventure.
Mood
분위기 (Bunwigi)
Crafting the perfect atmosphere is an art Korea has mastered, using colors, themes, and aesthetics to tell stories that captivate. Each Goodi box embodies this creativity, delivering fresh and exciting monthly themes that showcase the vibrancy of Korean culture. Prepare for a surprise that sets the stage for pure joy!
Harmony
화합 (Hwahab)
Harmony is a cornerstone of Korean life, where everything flows together beautifully—from flavors to relationships. We embrace this principle by curating a balanced selection of goodies that perfectly complement one another. Every box is a symphony of tastes, bringing you a seamless and satisfying experience.
Sense
센스 (Senseu)
"Senseu" in Korea is all about being intuitive and considerate, paying attention to the little details that make life better. At Seoul Goodis, we strive to embody this by listening closely to you. Your feedback helps us refine every box, ensuring a delightful and thoughtful experience tailored seouly for you.
Jeong
정 (Jeong)
Jeong is the heartbeat of Korean culture, so special that it has no direct translation. It’s a uniquely Korean concept of emotional connection, kindness, and attachment, forming the core of every relationship and interaction in Korea. This profound sense of warmth is woven into every Goodi box, delivering the feeling of a heartfelt gift from a close friend.
Hwaiting
화이팅 (Hwaiting)
The "Hwaiting" spirit is Korea’s way of cheering each other on with optimism and determination. This attitude inspires us to work tirelessly and celebrate every win with our Goodi Ssamplers. With teamwork and dedication, we’re building something extraordinary together. Hwaiting!
Unwrap Korea Today
Start Your Goodi Journey
Ready to discover Korea’s best flavors and hidden gems? Find your Goodi plan, and we’ll send you a delightful Goodi box full of goodies right to your door. It’s a little piece of Korea, made seouly for you.
Join Our Goodi Family
We’d love to have you with us, so join our community to enjoy exclusive goodies, early sneak peeks, and connect with others who love Korea as much as you do. Let’s share the joy together!
Let's Connect
Got an idea, a favorite Korean snack, or just want to say hi? We’d love to hear from you! Share your thoughts and help us make Seoul Goodis even better—after all, goodies are best shared together!